Heather has been shaping writing and advertising in the digital space for over 18 years. Her extensive experience in Internet marketing and social media combines with her writing and public speaking to make her a valuable brand consultant and partner. Simply put, Heather speaks topically, consults effectively, and implements strategies that touch real people and build genuine brands.
An overview of the services offered by Heather is presented below. Please contact her for additional details.
Heather reaches audiences with engaging, relatable stories and a genuine interest in connecting with people. She lends an honest, authentic voice when keynoting events (SXSW, University of Utah), guest speaking (Hallmark Corporation, American Bar Association), and serving at forums or on panels (The White House Forum on Workplace Flexibility, Alt. Summit). Though she works primarily with brands and organizations working in the digital space, Heather’s insight has value for individuals and companies both on and offline.
During Heather’s 18-year tenure in the digital space, she has developed a detailed understanding of audience reach and brand management. She has a history of success helping major global brands – from Glad to Netflix to Gymboree – make better use of branding platforms while connecting with people and effecting positive change. By focusing on people, not consumers, Heather guides companies through the creation of long-term social media strategies, targeted advertising campaigns, and engaging content that increases brand awareness and fits naturally in the everyday.
Heather has been writing for more than 14 years, mastering the art of story in everything from blog posts to Best Sellers to brand campaigns to social change initiatives. She has worked in an array of different markets with some of the world’s most recognizable brands, including Ford, Banana Republic, and American Express. Heather’s unique approach to storytelling – as a person trying to connect with those around her – lends approachability and true authenticity to what she creates, giving brands the opportunity to connect with consumers in new, natural ways.